Experiência de Marca

Frankfurt Airport Sweepstakes Prize: a McLaren worth 335K

In a recent live marketing activity, anyone who makes a purchase in one of the 25 Duty Free shops of the Heinemann company at Frankfurt Airport during the next half-year has a chance of making this dream come true.

With 625 hp under its hood, the 12C McLaren Spider is a real power pack, accelerating from standstill to 100 kph in just 3.1 seconds. This dream car for fans of stylish high-performance sports cars normally retails for 335,000 euros, making it a luxury item well beyond the means of most people.

But in a recent live marketing activity, anyone who makes a purchase in one of the 25 Duty Free shops of the Heinemann company at Frankfurt Airport during the next half-year has a chance of making this dream come true.

Imagem: Tiago Castro/ Arquivo Pessoal

mclaren

Entering the sweepstakes is easy: you simply copy the code on your receipt to the sweepstakes coupon, then drop the coupon in one of the sweepstakes boxes in any Heinemann Duty Free shop. The lucky winner will be selected at random and called in January 2015.

Three of these sports cars, which boast a top speed of 329 kph, are currently being exhibited at FRA. They can be admired in the departures hall of Terminal 2 as well as in the Shopping Boulevard and the transit zone of Terminal 1.