As part of their sports activities, Coca-Cola launched the Challenge 21 x 21, to challenge the mexican physical activity find your passion and makes happy to include it in your life diari.
To do this, the soft drink brand challenged 21 personalities as members of Kabah; Kinky Motel and Tania Rincon, Facundo, Yahir, Alan Estrada, Carla Medina, Diego Alfaro, Roger Gonzalez, Barbara Islands, among others, to try different activities for five weeks to find out what the most fun and puts in motion constant.
The 21 challenged uploaded to your social networking activities videos live over five weeks, so that their followers can witness and even encouraged to also test in running, cross fit, skate, paddle, climb or skateboards, bicycles, skates, paddle, and so on.
It is not the first time Coca-Cola commitment to this type of initiative. You move you, move all was other actions with which the brand promoted active lifestyles and healthy lifestyles coupled with happiness that characterizes his speech brand.