Experiência de Marca

Rock in Rio encourages bicycle use in Lisbon

The campaign consists of billboards, where Rock in Rio and EDP invite Lisbon citizens to adopt more sustainable means of transportation to go watch this year's artists such as Rolling Stones, Justin Timberlake, Ivete Sangalo, Jessie J and almost a hundred others.

Redação Promoview

14/05/2014

After the success of the Rock in Rio/EDP bicycle ride, on the past May 12 May, when more than 500 people rode from Marquês de Pombal, in Lisbon, to Parque da Bela Vista, it was revealed the five faces that will represent the mobility campaign “EU VOU de Bicicleta” (I’M GOING by bicycle).

The campaign consists of billboards, where Rock in Rio and EDP invite Lisbon citizens to adopt more sustainable means of transportation to go watch this year’s artists such as Rolling Stones, Justin Timberlake, Ivete Sangalo, Jessie J and almost a hundred others.

The selection of the five winners that will be the face of the sustainability action happened through a contest. As a prize, they will receive tickets to Rock in Rio-Lisbon 2014, and electric bikes (scooters) powered by EDP.

The campaign is support by Lisbon Cycle Chic, the Portuguese Federation of Cycle-Tourism and Bicycle Users and the Municipal Council of Lisbon. In the City of Rock, EDP will be present with a Bike Park: an area of 100 square meters to park bicycles, located next to the tickets office, near the entrance of the event. For those who park their bikes at the location, the Portuguese Federation of Cycling and Bicycle Users will perform minor repairs, free of charge.

Rock in Rio-Lisbon 2014 takes place in May 25, 29, 30 and 31 and June 1st at Parque da Bela Vista, in Lisbon.

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