Coca-Cola presented the first half of their Super Bowl, allowing viewers to decide how they’d like the commercial to end.
The commercial features three teams racing in the desert to get to a Coke bottle mirage. Viewers are encouraged to vote on- line here for either the showgirls, the cowboys or the badlanders to reach the mirage first.
After voting, the site features several “sabotage” clips where viewers can delay the teams they didn’t vote for. The ads will be up until the end of the Super Bowl.
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