Google unveils the Talking Shoe at SXSW

Google unveiled a talking shoe at the Google Playground, the tech company’s SXSW event space, on Saturday (March 9). According to the Washington Post, the shoe commands “Go! Go! Go!” when you run faster, or says things like “I love the feeling of wind in my laces” when you pick up the pace. This talking shoe also reportedly tracks your distance and provides feedback on your running mechanics.

“This is not a consumer product, it’s an experiment,” Arman Govil, Google’s head of Advertising Arts told the Post. “Our goal is to show possibilities.”