Kit Kat's first concept store opens in Japan

Kit Kat launched its first concept store in Japan. Apart from other concept stores like M&M‘s World, there is possible to try exclusive flavors, not available to the whole market.

Thanks to the ingenuity of Japanese taste engineers, Kit Kat comes in myriad flavors like orange, strawberry, and green tea in Japan. And now, Kit Kat Chocolatory will go even further, offering gourmet versions of one of the most famous chocolates in the world.

The store is located at the Seibu Department Store in Ikebukuro, Tokyo, and was created in partnership with japanese patissier Takagi. He is responsible for developing new flavours, aimed at adults as well as seasonal flavors.

There are currently three limited edition flavors available: ‘Sublime Bitter’ made with couverture chocolate, a very high quality chocolate that contains extra cocoa butter, ‘Special Cherry Blossom Green Tea’ made with cherry blossom extract, and ‘Special Chili’, which contains a chilli pepper cream filling. Visitors can expect more exciting and unusual flavors to follow.

‘Sublime Bitter’ flavor are limited to 300 bars a day as the couverture is done by hand. A single bar is priced at 315 yen (equivalent to 3 dollars) and a box of ten bars costs 3,413 yen. There were 500 bars available on the opening day, which sold out in an hour and 40 minutes.