Experiência de Marca

McDonald's ad appears with the sunrise

The piece on a billboard is synchronized with the sun's movement, making the snack network appear as the sun is risen.

Redação Promoview

13/02/2015

The Cossette agency created an intelligent digital advertising to publicize the breakfast at McDonald’s Canada. The piece on a billboard is synchronized with the sun’s movement, making the snack network appear as the sun is risen.

The billboard, which follows the time the sun rises, shows the Egg McMuffin snack like the morning star. According to AdFreak, the idea came from a contest, the Carte Blanche, in which developed creative campaigns for real clients.

Photos: Google.

A agency was the winner, and besides having the piece performed, even won a trip to Cannes and $ 50,000 in free media space.

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