A recent brand activation from McDonalds took to the streets of Malta with a truck selling fresh vegetables. The idea of ??this creative live marketing stunt was to strengthen the brand communication on the provenance and quality control of their products.
Created by TBWA \ ANG this promotional marketing action approached the inputs of the most famous burger in the world of people, proving that products marketed in the network are 100% fresh.
Images: divulgação/ McDonalds
Called Quality Truck with a vintage look, the truck has the brand colors. The driver, who also acts as a promoter, stopped at various points on the island offering fresh products from McDonalds and people were encouraged to ask questions about the provenance of food.
Potatoes, tomatoes, onions and lettuce were sold and consumers were invited to visit the website http://mcdonalds.com.mt/quality.
Notícias Relacionadas
Personalização de produtos
Tramontina apresenta Espaço Personaliza em showroom de Barueri
Novo espaço foca na personalização de produtos, reforçando inovação e conexão com clientes corporativos
Parcerias
Avon leva ambiente exclusivo para a pré-estreia de Moana 2
A marca apresentará a sua nova linha de produtos durante o evento exclusivo, que acontece neste sábado (23)
Exposição em Perdizes
Manchester City traz turnê de troféus históricos para São Paulo
Clube promove evento gratuito com exibição de troféus, transmissão de jogo e interação com ex-jogador neste sábado, 23 de novembro
Influencer dos games
Player1 e KONAMI definem Negrete como primeiro influenciador brasileiro embaixador do eFootball
Após protagonizar a campanha “Jornada do Heroi”, criador de conteúdo assume posição de destaque e será o rosto do jogo no Brasil
Why this brand activation happened in Malta?
The Mediterranean island nation of Malta is one of McDonald’s Corp.’s smallest markets. Its franchisee operates only 10 stores in the country, which covers just 122 square miles and has a population of roughly a half-million citizens.
McDonald’s may not bring the Quality Truck to other markets, but it could use the “100% Real” tagline used on the truck and in-store on tray liners promoting food quality.
Watch the video:
