Experiência de Marca

MINI Brightens Up London Nightlife

Part of their 2013 'not normal' campaign, the vehicle is a participatory design experience, giving anyone a chance to stream a personal video of themselves live, projected directly onto a moving MINI cooper as it zooms around london's city streets.

Redação Promoview

13/08/2013

MINI has unveiled an interactive art installation, fusing digital design, music and social media in the development of the MINI art beat.

Part of their 2013 ‘not normal’ campaign, the vehicle is a participatory design experience, giving anyone a chance to stream a personal video of themselves live, projected directly onto a moving MINI cooper as it zooms around london’s city streets.

Adorned on the facade of this custom MINI countryman are 48,000 hi-resolution LEDs that dot the entire surface from roof to bumper — the combination of individual LED strips integrated with mapping technology create a seamless screen.

Using MINI’s facebook app, vine, or twitter, partakers are invited to design their own tailor-made art beat — uploading a short video of themselves, choosing the background art that will accompany their recording, and selecting a custom song that will play along during the drive.

After submitting the design, the MINI art beat takes to UK streets, lighting up the roads with the user’s face as a mobile billboard. at the end of the journey, MINI sends a customized clip of the car’s commute as a virtual souvenir.

Check it out:

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