Truck lab offers DNA testing in the US

In a bold live marketing action, Street Health laboratories, with more than 1,000 agencies in the United States, took to the streets a mobile unit wich offers paternity tests to end the cruel doubt parents and children.

The action that took the streets of New York, was named "Who's your daddy?", and the costs of this type of test range 299-575 U $. In addition to alcohol and drug tests are offered, and all results are delivered in a few days at the customer's home.

Photo: Disclosure.

In the US, companies dedicated to offering paternity tests have become more popular and affordable due to the progress of science in the DNA of the field, and many men wonder if they are raising children that are really theirs.

It is certainly a controversial service, however, believe it or not, there is an annual demand of about 500,000 tests, only the United States.

Assuntos

Experiência de Marca
Marketing Esportivo
Marketing Social

In a bold live marketing action, Street Health laboratories, with more than 1,000 agencies in the United States, took to the streets a mobile unit wich offers paternity tests to end the cruel doubt parents and children.

Photo: Disclosure.